Andersen & Associates

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Description

Andersen & Associates is a value-adding, strategic partner to small and medium sized branded consumer products companies seeking to open new markets and/or grow their business within the Canada-Asia-Pacific corridor. We assist you in realizing your opportunities for sales & profit growth and global brand expansion. While you focus on the home business, we explore new market opportunities for your brand. We orchestrate qualitative and quantitative consumer research and profile the competitive environment. Presuming meaningful sales and brand development potentials exist and the market entry investments and risks are tolerable - we prepare realistic Business Development Plans with focus on sales and brand equity growth. We assess and recommend business alliances with local distributors including recommendations to the preparation of the formal agreement between you and your new business partner. We may even be mandated to act as the Business Development Manager, thus proving the worth of our work and keeping us accountable for the results. more...

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