Transform Management Consulting Inc.

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What is coaching? Coaching is the art of improving an individual's or group's performance - some have called it evoking excellence in others. It has existed for a long time and was, until recently, most commonly associated with athletic endeavours. Coaching has evolved since the late 1980's to also include personal (health, exercise, nutrition, etc.) and business coaching. Business Coaching Business coaching often goes under the names of Corporate or Executive Coaching. It focuses on helping an individual and their organizations succeed through customized and systematic ways of closing the gap between the present and the desired level of performance. Business coaching is ultimately concerned with the achievement of business objectives through personal development and improvement. We find that a typical coaching assignment begins with a particular goal in mind and expands over time as other areas are identified and explored for improvement or attention. In our experience, some of the more typical coaching goals include: We usually structure our coaching to help individuals in a one-on-one coaching relationship, but it is sometimes more appropriate to use group or team coaching depending on the situation. Team coaching is designed to have the coach take a more active role in helping a group better explore and understand its dynamics, and then develop appropriate ways of working together to achieve their goals. Coaching can either be done face to face or by telephone; each has its own benefits and challenges. Some Clients prefer working by telephone because it focuses attention and encourages the sessions to move along at a fast pace. Others prefer meeting in person where body language forms part of the communication process. The decision is usually made based on personal preference, but either form can work well. Coaching Benefits and Payback Business Week (13 October 1997) reported that people have a greater probability of achieving their goals if they have a Coach. "Who can benefit from coaching? Certainly anyone who is undergoing a major transition in a company can benefit. You might be a candidate if you're an exec with strong technical skills who needs broader managerial experience. Perhaps you're a brilliant ideas person who clams up, or rambles, while trying to communicate thoughts before large groups. Many top tier executives, as well as people who hope to ascend the corporate ladder, are relying on coaches to turn them into more polished mangers." Business Week, 13 October 1997 The business case for coaching, more specifically the return on investment that can be expected has been demonstrated. The best known study is a survey completed by Manchester Consulting that showed the following results: Return on Investment (ROI) of 5.7 times for coaching services over 6-12 months: Further, percentages of participants showing improvements in specific areas are itemized below: Coaching Process Many different coaching processes and tools can be used, but a typical process uses six basic stages from goal identification to reflection upon completion as follows: -Analyse and understand the present reality.

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