Suite 66

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Description

There is strength in numbers for smaller sites. These sites may not generate enough traffic or have the sales resources to attract the interest of advertisers on their own, so we provide a solution by aggregating them with sites that have similar content or audience profile. This group of sites is then presented to our clients as a Channel Specific buy.

Web user information (all of which is non-personally identifiable) is shared with our advertisers and publishers in aggregate fashion. This means, for example, that of the millions of web users we deliver banners to each month, an advertiser will know what percentage of those users viewed their advertisement with a certain browser. The sharing of this information is essential to providing the services we offer. Suite 66 may augment web user information with additional non-personally identifiable information, such as an IP address to 5-digit postal code cross reference to aid in local targeting of advertising. IP addresses are not linked to personally identifiable information by Suite 66.

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