Revelation Marketing

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Social Marketing - - -Given that effective stakeholder engagement practices are probably one of the best measures of CSR performance, this is not only a valid question but also a critical one. When a company enters into stakeholder engagement with an intention to listen and learn - when it brings authenticity and transparency to the process and it commits to a long-term course of incorporating feedback through course corrections - stakeholder engagement can reap tremendous rewards. When the intention is simply to 'sell' a position or a predetermined course of action the efforts are in danger of coming across as disingenuous and manipulative and rather than bringing key stakeholders into the tent, you risk distancing them even further. How we embark in stakeholder engagement is an important question. -Corporate Social Responsibility is good news for those who want to make that work a little more meaningful. There is now a growing realization that what you do at work - and what your business does in its day-to-day pursuit of prosperity - makes a real impact on society. Whereas in the past, the business held that it had no moral responsibility, depending instead on legislators to provide the framework of what was acceptable, now it is held accountable by an increasing number of powerful interested parties. The benefit or harm of its products and services, its environmental impact, its relationship with the workforce and with local communities - all these aspects of business are now open to scrutiny. The change in attitudes has been the most rapid we have ever seen.

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