Field Day, Inc.

Description

Guaranteed Funeral Deposits of Canada has hired Toronto agency Field Day Inc., to develop and implement a strategic marketing plan to reposition itself in its market and to promote its new services to its member funeral homes. Guaranteed Funeral Deposits (GFD) manages the trust funds paid by people who pre-plan their funerals with member funeral homes. When most people pre-plan their funeral, their motivation is peace of mind: they simply want to get it done and out of the way.

The first assignment for Field Day, a Toronto-based advertising and design agency, will be the strategic execution of a branding and ticket sales campaign for the Mighty Ducks that will include television, radio, print and out-of-home. "The Mighty Ducks have made great strides in the past few years," says Andrew Arntfield, President & Creative Director of Field Day, "but this is still a relatively young franchise, in a market with numerous other sports entertainment options.

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