Canadian Funeral Director

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2. Advertising takes time to work, Be consistent. The first time a person sees your ad, they may even think, “gee I should look into that!” ...and then they turn the page. Only after they’ve seen it several times will it reach the conscious level of action. 3. Your competitors know the value of consistency - they’re “in your face” month after month after month. If you are ­consistent and target your market with ads that relate to your particular firm’s strengths you can win. 4. Historically funeral professionals deal with funeral suppliers that have been servicing them for years.

?MacKinnon & Bowes has strived to remain on the cutting edge of industry advancement, education and worker knowledge, and the understanding of the importance of safely dealing with infectious disease. This firm has the proud distinction of being the first firm in Canada providing full services and embalming to those that died with HIV - 1983. Since then we have been challenged with various strains of hepatitis & meningitis, Tuberculosis, Legionnaires Disease, SARS, West Nile, VRE - MRSA, C-Difficille Flesh eating disease, Mers, and the list goes on.

?The Canadian-Independent Group of Funeral Homes is pleased to announce the election of their new President, Mr. Thomas P.J. Crean. Thomas Crean (Tom) joined the Board of Canadian-Independent Group of Funeral Homes (C-IGFH) in 2009, last serving as Vice-President. In a recent interview Tom was asked what he felt the first priority needed to be: “Our Board is now in universal agreement that our organization needs a major update and refocus.

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