Alberta Beef Producers

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Description

The service charge is payable by producers who sell cattle and by producers to feed and slaughter their own cattle. Any service charge paid by or on behalf of a producer is refundable to that producer on request of that producer. A producer may request a refund of all or a portion of the service charge paid.

Alberta Beef is a consumer branded product. The Alberta Beef brand has been driven and supported by consumers through its history. Alberta Beef Producers has promoted Alberta Beef for over 30 years and the brand is widely used by retail and food service establishments in Alberta and other parts of Canada. We see Alberta as the heart of the Canadian cattle and beef industry and the brand is founded on the rich heritage of this industry in Alberta and the great taste of Alberta Beef.

The check-off dollars collected from producers on the sale of cattle in Alberta is used, on behalf of producers, to further to objects of the ABP Plan Regulation. The overarching role of Alberta Beef Producers, as a marketing commission, is to initiate and carry out projects or programs to commence, stimulate, increase or improve the production and marketing of cattle and cattle products.

Our Alberta Beef Famous Taste Express is run by professional chefs dedicated to grilling the best cuts and teaching proper preparation for your steaks, roasts and ribs. We'll be in action almost every weekend and look forward to serving you a sample of world-famous Alberta Beef. Check out our schedule below for dates and locations near you.

Alberta beef producers are committed to producing beef in an environmentally sustainable manner. Through the Alberta Beef Producers (ABP), they support policies, programs and educational efforts that uphold this vision. They also formally recognize beef producers who have incorporated environmental protection into their management strategies.

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