wendykennedy.com inc.

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Description

Our customers are organizations seeking tangible, action-oriented tools to improve their innovation, investment and proposal submission processes. We provide those tasked with reviewing ideas – investors, proposal evaluators, grant application reviewers, etc. – with a solution to reduce the cycle time in evaluating the commercial viability of new ideas.

Our products are based on commercialization and entrepreneurship tools that are the foundation of the popular So what? who cares? why you?® methodology . This methodology and accompanying tools capture our expertise in harnessing innovators’ passion for science and technical ideas and redirecting that energy into models that frame ideas into real-world business value propositions.

David Williams, Co-Founder of Prairie Designs “So what? who cares? why you? ® has helped us to develop the vocabulary necessary to communicate both the critical numbers and the ideas that are important to investors. Not only have we broadened our business vocabulary, we have also learned how to streamline our analysis of potential markets and customers.

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