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Greetings! To our new readers, welcome to Brainovation®! And to our returning readers, welcome back. We look forward to continue to share insights into global developments in the Innovation and Expertise fields - and how they can work in and improve your business. In this edition, we move from last month's focus on the classroom to the research lab. Namely we look at the commercialization of research outcomes. We provide you links to two reports. One is on behalf of the European Union and the other is from the CD Howe Institute with a focus on Canadian universities and business.

In a large company you have access to many different experts and usually have the resources to develop new products quickly when a decision has been taken. However, the decision process to develop a new product is often long in the large company. There are many layers of management that should be as convinced as you are yourself about the decision to be taken. iKT: Thank you for taking the time to share your insights.

Greetings! To our new readers, welcome to Brainovation®! And to our returning readers, welcome back. We look forward to continue to share insights into global developments in the Innovation and Expertise fields - and how they can work in and improve your business. Companies worldwide look to imitate the success of industry champions. However it is soon obvious that innovation, culture and creativity is not a simple "off-the-shelf" solution. We review an article from McKinsey about the difficulties faced in emulating Apple and other leading companies.

Greetings! To our new readers, welcome to Brainovation ®! And to our returning readers, welcome back. We look forward to continue to share insights into global developments in the Innovation and Expertise fields - and how they can work in and improve your business. In this issue we look at the world's third largest economy, Japan, where it's heading with their global brand value, the challenges currently faced in the society, and what the future prospectively holds.

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