Zins Beauchesne and Associates

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Description

A Specialized Consulting Group

The Firm

Zins Beauchesne and Associates is a consulting firm specialized in marketing, development and innovation. Established in 1983, the firm has grown to include about thirty marketing professionals who work in its Montreal and Quebec City offices.

Zins Beauchesne offers its client organizations a dynamic team of well-seasoned experts in all proven methods of data gathering, analysis, forecasting, decision-making and management, at every levels of strategic, marketing and organizational planning.

A Distinctive, « Integrative » Approach

The mission Zins Beauchesne and Associates has set for itself is to provide client organizations with all the elements required to make sound marketing decisions and to develop, plan and implement the right marketing strategies. Over the years, the firm has gained an enviable reputation for the competence, discretion, confidentiality and personalized services it offers.
Zins Beauchesne is renowned for its expertise in the fields of marketing research, strategic market analysis, and adjustment strategies among a large number of businesses and organizations operating in Quebec, North America, and around the world. It develops strategies and programs for corporate growth, strategic positioning, and new targeted market penetration.

Zins Beauchesne and Associates succeeds in achieving much more than surveys: it implements integrated support systems for marketing-oriented corporate decision-making that meets the objectives of today's businesses.

Beyond Market Research and Marketing Planning Extensive consulting work in management and marketing has led the Zins Beauchesne team to attain the high level of experience needed to solve complex marketing problems and implement sophisticated operational marketing programs.

The consulting work of Zins Beauchesne and Associates, along with the firm's involvement in devising management models and marketing structures, has earned its team a vast experience in the area of marketing-related problem analysis, and in drafting operational programs applied to marketing issues. These go well beyond what the usual studies have to offer. Zins Beauchesne's rigorous approach and methodologies concretely address how the strategies and programs it recommends should be implemented.

State-of-the-art Installations and Methodology

Zins Beauchesne and Associates operates extensive data collection facilities to carry out either qualitative or quantitative research assignments: focus group installations
(observation rooms with two-way mirrors, live closed-circuit viewing for clients, video recording equipment) and a computerized telephone survey centre equipped to conduct surveys all over North America.

Surveys carried out by Zins Beauchesne and Associates call upon a team of over 60 interviewers. Computer-assisted interviewing technology allows for instant data entry, while monitoring procedures as surveys are being administered ensures constant quality control over results. Zins Beauchesne uses state-of-the-art software to process data banks and prepare, upon request, tailor-made graphics presentations.

Zins Beauchesne and Associates is regularly entrusted with data collection assignments for Canada as a whole, North America and abroad. While installations may be rented in various parts of the world, Zins Beauchesne personnel always plan, co-ordinate, supervise and analyze the results.

Once customized to specific consulting and research needs, the different interview techniques of Zins Beauchesne and Associates meet the most rigorous scientific standards as can be applied to marketing research and social studies.

Fields of Expertise

Zins Beauchesne offers any organization that wishes to evaluate and develop its activities a whole range of assistance and consulting services, including:
-Marketing research: qualitative and quantitative;
-Strategic analysis of the business environment;
-Market and industry analysis;
-Feasibility studies;
-Sector-based studies;
-Market studies;
-Opportunity studies;
-Organizational assessment;
-Corporate strategic planning;
-Marketing strategies;
-Strategic marketing planning;
-Development plans;
-Organizational development;
-Decision-making information systems;
-Project and program evaluation;
-International development planning;
-New products management.

Zins Beauchesne and Associates are active in many areas of economic, social, and cultural activity:
-Food industry;
-Retailing;
-Economic development;
-Media and culture;
-Consumer products and services;
-Industrial products and services;
-Forest products;
-Health care and social services;
-Technologies;
-Tourism.

Conducting many projects in various fields of expertise has enabled Zins Beauchesne's team to acquire experience in national and international markets.

Zins Beauchesne and Associates provides expert know-how and experience to leaders and decision makers in all kinds of organizations. With a passion for challenge and work well done, they enable management to successfully direct their respective units and projects. Working with the Zins Beauchesne team of consultants can help management to:
-Gain a better understanding of the environment, the market and the industry in which their business operates;
-Forecast the evolution of external forces and their impact on the future of their organization;
-Decide on the best strategies and means to reach corporate objectives;
-Plan for the required decisions and actions, and their successful implementation;
-Evaluate the projects and programs that have already been implemented;
-Make recommendations to close any discrepancy between objectives and results;
-Restructure the organization to make it more efficient and flexible;
-Monitor the execution and performance of strategies and plans.

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