Wildrock Outfitters

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Description

Wild Rock Outfitters was launched in the fall of 1992 by Kieran Andrews, a professional ski and climbing bum, and Scott Murison, a climbing and telemark major with a Bachelor of Commerce degree. Kieran and Scott originally called Ottawa home but they soon moved to Peterborough. Not only did Peterborough lack a store serving the outdoors community, but it was surrounded by a natural playground of lakes, rivers and granite, making it an ideal location for Wild Rock Outfitters. Kieran and Scott started small, with a 900 square foot store on George Street in downtown Peterborough. In 1997, they purchased the old bingo hall (previously an A&P grocery store originally built in 1929), gutted it and renovated it. In the spring of 1998, they moved into their present 8000 square foot location. In the spring of 1999, Kieran and Scott expanded the business with an innovative concept for a world-class whitewater retail operation called "Boat Werks." Boat Werks comprised a web-based store, a traditional store at the Wild Rock Outfitters location, and mobile seasonal stores located on the shores of the Ottawa River, Gull River and Madawaska River. The Boat Werks concept proved a recipe for successs and, within three years, Boat Werks was the largest seller of whitewater kayaks in Canada.

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