Weider Nutrition Group, LTD

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"Brothers of Iron" How Joe and Ben Weider created the biggest fitness empire in the world Ben Weider Introduces "Brothers of Iron" at BookExpo America By Rob Wilkins Special Assistant to the IFBB On May 19th, 2006, Ben Weider, President of the International Federation of Bodybuilding & Fitness (IFBB), was a featured author at BookExpo America (BEA), Washington, DC, promoting " Brothers of Iron," a new 300-page book written with his brother Joe. The BEA is the largest book publishing event in the U.S. with over 2,000 exhibits and publishers on display. Brothers of Iron chronicles the life of how two young boys from a poor but hard-working Jewish family in Montreal, Canada, revolutionized the sport of bodybuilding and helped inspire the global physical fitness movement. "For nearly three years, Joe and I have been hard at work on this book," said Weider. "Through our book, Joe and I want to share our values of life and hard work with people all around the world. Anything is possible as long as you are willing to make sacrifices and have passion," Weider said Brothers of Iron depicts the remarkable accounts of how the Weider brothers were able to start their publishing empire, promote the benefits of supplements, become recipients of dozens of awards and honors and most importantly, motivate and inspire millions of people world-wide. In addition to forewords by Juan Antonio Samaranch, former president of the International Olympic Committee (IOC) and California Governor Arnold Schwarzenegger, the book also features 24 pages of rare photos from the Weider photo collection.

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