WOW Branding

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“ When I think about our experience with WOW, there are three things that come to mind. The first is change. By working with WOW we discovered what was really important to all of us, and in our case that was ‘sustainability.’ That became a vision for our company and something that we all became united around. The second is pride. I can tell you that everyone within the company is extraordinarily proud of the sustainable brand that’s been established. The third is fun. It was really a fun experience working with WOW. They made it interesting and enjoyable.

The first is change . When we came to WOW, we were five separate offices operating as five separate companies, and we wanted to come together as one new corporation. By working with WOW we discovered what was really important to all of us, and in our case that was ‘sustainability.’ That became a vision for our company and something that we all became united around. It’s something that has changed our company for now and forever—and we’re really excited about it.

Realizing they needed to do something drastic to completely differentiate from their competition and all the knock-off products, our client AVIVA Sports (who designed and manufactured a series of inflatable water-toy product lines) came to us to help them on the idea of creating an inflatable and modular obstacle course for the water - really, quite like nothing ever seen or imagined before. Looking at nature, the frog seemed a perfect metaphor for this new product, as it would be all about leaping, and climbing and swimming on the water.

Herrero was founded in 1955 and had built a solid reputation for quality construction in San Francisco. However, their identity was antiquated and their website was a real sore point. While their project teams operated successfully, the internal management team was in need of clarity and alignment.

As a rebranding specialty firm, we have more than 16 years of experience in creating authentic and memorable brands for companies that are 25 years old and older. Redefining your core values and messaging to create clarity and alignment inside your organization is one of the main reasons we get hired. By utilizing our proven tools and processes, we help leaders develop a strategic foundation and identity that revitalizes their brand and business.

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