Valley Direct Furniture Ltd.

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By Suzane Sharma Profiles of Success magazine July 2007 Imagine having access to furniture and accessories from all over the world at a reasonable cost without ever having to get on a plane. Britain, Singapore, Mexico, France, Ireland, Greece, Turkey, North Carolina, San Francisco, Las Vegas and Toronto could be a short distance away. At Valley Direct Furniture, they do the hard work and help you transform your décor into that of your dreams. The products at Valley Direct Furniture are exceptional and set it apart from its competitors since many 'big box' retailers don't have the ability to bring in the latest worldwide trends. The dedicated staff at Valley Direct Furniture actually travels the globe to offer their esteemed clients a wide range of options. From complete furnishings for your living room, dining room, bedroom and office, to small accessories like rugs, clocks, artwork, and mirrors, it can be found at this eclectic store. Located in Langley, B.C., Valley Direct Furniture displays its exclusive products in a family atmosphere. Without a doubt the store has its own unique niche, coupled with an excellent reputation and it is very design oriented. The company is constantly changing it's displays, and experimenting with new ideas so that it can stay on the cutting edge of the industry. Marin and Colleen Horner are the brains behind this successful operation. Acting as owners, the couple founded the business in 1996 and it has continued to flourish since. While Martin takes care of the marketing portion of the business, Colleen is in charge of the administrative and banking duties. Their complimenting skills are on the their greatest strengths. Martin was initially introduced to the industry through his family business, Western Foam Supply Company, where he worked together with his brother and father. The business supplied various furniture manufacturers with polyurethane foam. He realized how interested he was in the trade, and knew that he would enjoy a career where he could design, manufacture and market furniture. In 1989, Martin took the necessary steps to make his dreams come true by working a part-time for Direct Furniture and Marketing. Initially, the company was home-based and was a place where he and Colleen would design and sell furniture. With four young children at the time, it was a huge leap of faith. Eventually the business took off, so much so that they opened a location where they could market the products in an enhanced environment. Direct Furniture and marketing became Valley Direct Furniture and Martin and Colleen have enjoyed success beyond many of their dreams. Recently, the couple developed and built a 34,000 square foot warehouse to compliment the retail store, and assist them as the business continues to grow. Valley Direct Furniture carries products from many different manufacturers to suit each of their clients' diverse needs. The store boasts assorted style of furniture and accessories. From contemporary, to modern, to country, to shabby chic, to traditional, etc.

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