Up Trend Media

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In each issue of Trending Up, we will be featuring a different publisher, and to launch this new program we sat down with Robert Ostfield, CEO of andPOP.com – take a peek into the minds of andPOP.com! When did andPOP.com launch? andPOP launched during 2005 in Thornhill, Ontario out of our webmaster's parents' basement. What is the main goal of the property? The main goal of andPOP.com is to provide "Pop Culture With Substance." We offer the daily breaking pop culture stories on andPOP.com, but our main differentiation is our video interviews. andPOP produces video interviews with the leading figures in pop culture that are both entertaining and informative, and some of our recent interviews include Top 40 star Jason Derulo, Holly Montag from "The Hills" and Canadian indie band Broken Social Scene. What does andPOP.com do offline? andPOP is dedicated to offering content on a variety of platforms, as our goal is to reach our audience in a medium that works for them. Along with andPOP.com, our content can be found on the following: Something nobody would ever know about andPOP? Our first major interview was O-Town. Remember them? Strangest/Most Random Interview ever. The most random interview was with Matt Damon. In 2008 we were invited to a red carpet charity event where Matt Damon was appearing. However, there were many media outlets who were also invited. In order to secure an interview, our host Jordan Bortolotti offered to donate his next pay cheque to the charity if he was able to interview Damon. Wouldn't you know the President of the charity brought Damon right over! See for yourself! The most exciting event andPOP has ever been part of? Without a doubt it's the Much Music Video Awards. Every year we have an awesome time and 2010 looks like the best year ever! If you could go back in time and change one thing... I would have ordered the egg salad for lunch. What's in the andPOP iPod? B.o.B. Presents The Adventures of Bobby Ray. We love the tracks on that album. Where do you see andPOP in 5 years? Our vision for andPOP is to continue on our current course of offering informative and entertaining pop culture news content and developing andPOP into the leading pop culture brand in Canada. UPTREND media is excited to announce new relationships with the following partners: Martha Stewart and her family of web properties: marthastewart.com wholeliving.com marthastewartweddings.com weddingwire.com emerils.com pingg.com ziplist.com blueloop.ca yoyomama.ca urbanmommies.com urbandaddies.com

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