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When we were hired to rebrand Wines of Ontario, the consumer-facing arm of the Wine Council of Ontario, we embarked on a major discovery of what's unique to the industry in this province. (Side note: The product-exploration phase was a blast.) While we're proud of the new identity that we've created, we're even more excited about the new name that emerged from our stakeholder research and analysis: Wine Country Ontario. No longer are our wineries simply selling bottles of vino; they're capturing the climate, the soil, the hospitality, the dining, the whole terroir thing that makes our homegrown wines so great. Think of it: It's not just a bottle of red or white"”it's a little piece of wine country to call your own.

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