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The Atlantic salmon is a renowned symbol of perseverance and adaptation. It is a vital component of river and ocean ecosystems and possesses a long history filled with significant cultural and economic value for a wide range of people. For thousands of years salmon have held a unique relationship with humankind. Reindeer antler carvings of Atlantic salmon dating back to over 20 000 years ago have been discovered in Southern France. Celtic peoples believed them to be the holder of all mysterious knowledge of the past and present. During the middle ages, Atlantic salmon were known as the all-knowing water creature in Arthurian legends and in aboriginal history they hold an important place in a number of legends and ceremonies. The Altantic salmon received its scientific name, Salmo Salar meaning "The Leaper', in 1758 by Carolus Linnaeus and today it continues to be an important part of the environment and modern culture. It is a remarkable creature; adapting to both fresh and saltwater numerous times throughout its life; traveling over 4000 km to their feeding grounds near Greenland then returning to their birthplace to spawn, hurdling up to 12 foot waterfalls along the way. The Miramichi river, approximately 250 km long, has the largest salmon run in North Eastern America and brings in up to 20% of all North American returns every year. Archeological excavations along the river revealed a number of fishing villages and camps dating back 3, 000 years ago and in the early 1900's the commercial salmon fishing industry was thriving on the river. Today, with declining salmon populations, the focus has shifted toward the conservation of Atlantic salmon; however, the Miramichi River remains world famous for sport fishing, attracting thousands of fishermen every season. The Atlantic Salmon Museum located in Doaktown, New Brunswick on the Main Southwest Miramichi River, housing an extensive collection of artifacts, details the life, culture and history of the Atlantic salmon and emphasizes the importance of conservation. We are one of many organizations that strive to protect and preserve this valuable resource for future generations.