Sylvestre Marketing

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Description

Sylvestre Marketing is a forward thinking, qualitative research firm. For each of our clients, our team of experts personalizes qualitative methodologies to decipher and contextualize the many layers of consumers' day-to-day realities. 360 Convergence Get the total picture Allows for an in-depth and precise understanding of the target consumer. Its strength lies in its proficient cross-analysis of findings resulting from hands on and hands off independent yet complementary research phases. Pre-Eminent™ Hand-in-hand Optimizes new concept development processes (products/packaging/strategic positioning) by setting up a task force: consumers, agency, research specialists and key client-company personnel. Sylvestre Marketing experts alternate between facilitating working sessions with the task force and moderating consumer focus groups. Omni-QUAL™ Less is more For quick, easy and inexpensive qualitative answers. Similar to an omnibus (a scheduled shared vehicle for quantitative results), Sylvestre Marketing's Omni-QUAL is a qualitative answer that enables our clients to purchase focus group minutes. Pre-Science™ A picture's worth a thousand word Exposes the true perceptions, opinions and feelings of target consumers through photo-language. Pre-Conscience™ A meeting of great minds Enables Sylvestre Marketing researchers to reach not only beyond geographical limitations but also beyond the obvious concepts of the conscious minds. With this approach, "forward thinkers" are able to let go and foresee tomorrow's great trends today .

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