Superior Tire and Auto

Description

From a small operation that began more than 68 years ago behind a dairy building on Toronto's Danforth Avenue, Superior Tire & Auto Incorporated now is one of the most innovative and respected retail tire stores and car care centres in Ontario, Canada. The Company, which has been steered by three generations of a closely knit family, continues to show how innovation, teamwork and dedication to customer service leads to success. The first Superior Tire & Auto location was opened for business in Toronto on April 4, 1942 at Greenwood and Danforth by the founder, Walter Chudy with a capital investment of $100. The company specialized in retail sales and tire repairs for both car and truck. By 1952, the operation had outgrown its original location and Walter decided that the Company needed its own building. He and his friends constructed much of the Danforth and Victoria Park location themselves and he soon moved the entire business to this new site. The 1950s were also significant to the history of Superior Tire in another way. In the summer of '55, a 17 year old Paul Hyatt started working for the Company part time. Paul would later become not only owner and president of Superior Tire & Auto, but also part of the family itself. "Starting at the bottom as I did was not a glamorous introduction to the tire business", said Paul. He changed and repaired tires, retreaded passenger and truck tires, worked on truck service calls, installed tires in parking lots, and even worked servicing 'Honey Wagons' - the trucks that pumped out overflowing septic tanks. With continuing expansion of services, Walter's son Richard started a subsidiary company, Superior Services, in order to market their corporate expertise in accounting, business administration, marketing and computer programs. The third generation was already working his way up the corporate ladder. Paul's son, Jason, started changing tires part time when he was 15, at the original Superior Tire store on Danforth, where his father and grandfather started their respective apprenticeships. After he graduated from Western University, he became manager and eventual franchise owner of the Keele Street store where he built the sales and customer base into a successful operation and added his entrepreneurship to the total vitality of the company. From its opening day in 1942, Superior Tire & Auto set out on a path of steady growth to become one of the most prominent retail tire stores in the City of Toronto, Canada. In the 1970s, Superior Tire & Auto placed greater focus on expanding its retail operations. Employee service skills were upgraded and on-going technical training became an integral part of the "superior" way. This philosophy would enable knowledgeable staff, supported by state-of-the-art computer programs, to offer their customers the best automotive service and value found anywhere ... and continue to do so well into the next millennium. In 1973 a second location at Markham Road and Sheppard Avenue was opened and became the Company's corporate headquarters. In 1977, a third store was added to their operation when the Dufferin Street store was opened.

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