Strategic Communications Inc.

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We believe that integration is the key to successful campaigns. That is why we provide a full range of services from strategic planning to implementation and evaluation to improve effectiveness and build capacity for our clients. Check out our blog post: Five Steps to Maximize Public Engagement in Your Advocacy Campaigns — that provides five steps to integrate social media with traditional communication channels to increase the effectiveness of your campaign. We combine extensive experience in social movements and political communities with sound research and a uniquely integrated approach to designing and implementing innovative strategies for our clients. We have extensive experience in opinion research, political strategy, advocacy, communications, and evaluation. Whether you need to win an election, mobilize your union’s membership, better engage your donors, develop or polish your media relations, or examine what’s working and what isn’t, Stratcom can help make sure that your messaging resonates with your target audience.

Stratcom began in 1991 as a one-person, at-home business, founded by President Bob Penner. With years of experience in the non-profit sector and political arena, Bob saw the need for campaigns and fundraising strategies, tailored to the unique needs of this sector.

In the political and public affairs field, we provide baseline and tracking studies to profile voters and determine the trajectory of vote intentions, as well as issue management and policy assessment studies to underpin campaign communications. Stratcom also provides targeting analysis to support campaign implementation on the ground and through various channels. We also provide customized policy development services such as stakeholder engagement and perception audits aimed at refining policy options for progressive candidates.

A strong commitment to social, ethical and environmental responsibility is embedded in Stratcom’s culture and reflected in our work. Most of our staff have a background in campaigns and advocacy work and years of experience in the non-profit and volunteer sectors.

Most of our team have a background in campaign and charitable work and years of experience in the non-profit and volunteer sectors.

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