South Shore Industries Ltd

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Ste-Croix, Quebec, Canada- July 9th, 2010 - South Shore Furniture will be present at Booth 980 in Building B to present a range of new products and exciting projects. Among the most noteworthy items to discover are the following: Gravity Collection With its distinctive look, the Gravity collection creates an environment that is both affordable and worthy of the most exclusive magazine covers. The night tables integrated into the headboard provide a light, “floating ” effect, enhancing any bedroom with a minimalist yet elegant ambiance. City Life Collection This collection has been enhanced with the addition of a corner TV unit featuring contemporary styling and a rich chocolate finish. The new unit is ideal as a space saver for smaller sized living rooms. Precious Collection This ensemble includes an ultra-functional changing table that will simplify Mom ’s life while assuring baby ’s safety. The table features a convenient storage drawer on the side providing ready access to diapers, wipes and other essentials, without Mom ever having to take her eyes off her little one. In addition, its removable changing station allows the table to be transformed into a storage unit as baby grows out of diapers. Celebrating its 70th anniversary this year, South Shore Furniture is pursuing its investments during what some are calling the perfect economic storm in order to enhance its flexibility and continue to offer the highest quality products at the best price possible. As company President Jean Laflamme underlines, “70 years of reinvention means that South Shore has basically renewed itself every decade of its existence. Nevertheless, there have been three keys to our success that have been common to all of these decades: -our vision and ability to invest in our reinvention -the strength of our team, which has been able to quickly adapt to take advantage of new opportunities and overcome formidable challenges -most importantly, the outstanding support we have received over the past 70 years from our customers and consumers, who have remained loyal to us, encouraged us, and believed in us through thick and thin. ” As it embarks on a new decade of reinvention, South Shore Furniture is committed to maintaining the same values and priorities that have fuelled its activities over the past 70 years — anticipating the needs of consumers, assuring disciplined execution, and the continuous development of its employees. About South Shore ™ A leading Canadian manufacturer in the North American furniture industry, South Shore ™ was founded in 1940. The company produces assembled and ready-to-assemble bedroom (baby, juvenile, adult), home office and entertainment centre furniture that combines quality and functionality with the latest styles at affordable prices. The three generations that have managed the company since its inception have progressively taken it to new heights, making South Shore ™ synonymous with product quality and durability. South Shore ™ employs over 700 people at two plants in Québec, Canada. Contact: Étienne Chabot Director of Marketing echabot@southshore.ca Cell.

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