Scott Paragon Signs & Screenprinting Ltd.

Description

Every person on our staff is committed to providing you with excellent customer service and producing high-quality products and services. You will see, feel, and hear this throughout your experience with Scott Paragon Signs.

- Identify the problem and then exaggerate it to its extreme. Your customers have a problem, and your business offers the solution. Play with the seriousness of that relationship by exaggerating one or the other. - Leverage unexpected contrasts. Unexpectedness is at the root of all humor. Play with interesting contrasts and unrealistic situations. What if your business existed during a different moment in time? What if your Millennial-focused brand suddenly became incredibly popular with the 65+ age group? - Poke fun at yourself through parody. This is perhaps the most tricky tactic. You have to find a balance between showing that you don’t take yourselves too seriously, but you do treat the work that you do with seriousness. However, if you can pull off parody, your brand will be incredibly memorable. - Let your audience generate the humor. You don’t have to do all of the work. Create a contest or simply ask a clever question on social media to get your audience talking. Having a back-to-school sale? Ask your followers to share their worst yearbook photo on your page.

Scott Paragon Signs and Screen Printing Ltd. is a full service, CUSTOM sign-making, digital and screen printing company formed by the amalgamation of two Vancouver based companies: -(1) Scott Screen Process (formed in 1941) and -(2) Paragon Sign Systems Ltd. (formed in 1982).

Regardless of an applicant's qualifications, we always look for one attribute in particular -- the desire to provide high quality products with excellent customer service. We can train people how to work with clients or run pieces of equipment, but to have passion for customer service and pride for your work takes a unique individual.

- Encourage positive reviews from satisfied customers. This does not mean begging people to write things that will make you look good.

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