RetailTrack Mystery Shopping & Consulting

Description

In addition to measuring your key performance criteria through mystery shopping, RetailTrack also brings you valuable insight into customer attitudes toward your company. Our CustomerVoice research helps you track how satisfied your customers are, how likely they are to remain your customers, and what your risk factor for customer defection is.

RetailTrack began in 1992 (originally as StoreCheck) and is one of the most established mystery shopping companies in the world.

To stand out in customers' minds , there are two principle things you need to know. One is how your existing customers feel about you; and the other is how well you are executing the things you know drive customer experience. Together, you get a clear picture of the actions you need to take to stay on top. But it's more than just collecting data. You need to make sure you are measuring the right things in the right ways. The methodology has to be sound, and the data has to be clear and interpreted correctly. There are a myriad of ways you can use the data.

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