Redirack Warehouse Systems

Description

As Canada's premier provider of public refrigerated warehousing and distribution, Confederation Freezers* relies on the ingenuity of more than 80 years in the food business and a rich family heritage that spans four generations. Pat Whitman has details. *Redirack Warehouse Systems is a proud supplier to Confederation Freezer. When Kalmen Greenspan came to Canada in 1913, he opened a kosher butcher shop. The shop soon grew into three meat markets, a line of kosher deli products and a wholesale meat business. In the 1940s Kalmen's sons joined in the effort as Phillip, Johnnie and Harry came on board. It was Harry and Phillip who, in 1974, recognized the need for premium freezer space in the Toronto area and opened Confederation Freezers. At the time, the refrigeration business was in its infant stages. There were lots of commodities, very little service and record keeping was still done on paper. "What drove the changes over the years were the changing needs of the industry," says Alan Greenspan, executive vice president of Confederation Freezers. "Carrying on the daily tradition and developing that fledgling business was our main goal. The growth we experienced came from understanding, responding, and leading the changes that were going on in our industry." Cool Change That strategy has made Confederation Freezers a success. The company prides itself on the streamlined processes it has created to adapt to the changing demands and diversified needs of its growing list of satisfied customers. Over the years it has responded to customers' needs by investing in new technology, blast freezing capabilities, a fleet of trucks for expedient delivery and pickup, repackaging and labelling technology and value-added services like export documentation. A critical link in its customers' cold chain, Confederation Freezers has grown from a single 1,200,000-cubic-foot facility in Brampton, Ontario, to an operation encompassing over 20 million-cubic-feet, 250 clients from four refrigerated and ambient temperature warehouses located throughout Ontario. Its integrated array of services ensures flexibility and variety in the available methods of storage and transportation services provided. "Our success has relied on a combination of experience and commitment, which ensures reliability, efficiency and excellent service quality," says Harry Greenspan, president and CEO of Confederation Freezers. "We have a record of many industry firsts: providing electronic data interchange (EDI) to customers, operating 24 hours-a-day, RF inventory track, distribution services and HACCP (Hazard Analysis and Critical Control Point) recognition. Our customers recognize our innovation and we are dedicated to meeting their needs." Customer Advantage Confederation Freezers' customers span the full continuum of the food industry. The company's rich history in refrigerated warehousing, coupled with the enhanced networks of transportation, communications, operational and technical resources, enables it to continually improve performance and provide superior service.

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