Reddin Equipment

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Description

From landscaping to loader work...tillage to snow removal, there isn't a project our equipment can't handle. Regardless of the job, Frontier offers rugged, reliable equipment that helps you get quality results every time. Best of all, our tools are built with durability in mind to provide you with superior performance. As a meat inspector for Canada Packers in 1973, Jack Reddin attended a John Deere Day in Charlottetown, PEI, where he was approached by the Territory Manager on his interest in being a John Deere dealer. Not showing a real interest in changing professions, Jack's initial answer was that he couldn't afford to open a store. The Territory Manager advised him that it was easier to open a John Deere dealership than a shoe store, advising that a shoe store has to buy inventory, whereas John Deere operates on consignment. As a result, in 1974, Jack and Norma Reddin opened a John Deere dealership in Charlottetown, Prince Edward Island, known as Reddin Equipment. For the past 34 years, the dealership has been a family operated business consisting of Jack, Norma, daughter Kelly who is in marketing, and their son John who is the General Manager. John's children, Olivia and Jackson, round out the family business, with Jackson already providing many insights into decisions in the business, albeit from an 11 year old perspective. John Reddin is proud of his parents and their hard work in growing the company that has become a dominant player in PEI's agriculture and consumer equipment market. "My mom gave up a nursing career a few years after the dealership opened to do the bookkeeping. Her initiation into accounting was taking an Accounting 200 course at the University of Prince Edward Island and many late nights doing entries into the general ledger at our kitchen table. Both of my parents continue to work in our company and have a very vibrant and active role, providing leadership and experience of many hard years of growing the company," stated Reddin. Currently, Reddin Equipment has brought key employees into their ownership group, working towards succession. "All of these individuals bring experience, customer service dedication and most of all, company loyalty which can never be truly measured." As to Reddin's role in the company, he remains very humble. "I honestly don't have a title on my business card, as on any given day my position can change. I often joke that most days I'm the janitor as I clean up a lot of messes, however, I feel my true strength is making things happen and inspiring people, which I guess is a part of a GM's job." Given the years of business and loyalty of their staff, Reddin stated that their company is almost self-managed. "I can be away from the office for any given time and the dealership runs almost better than if I were there. Our people know how to get things done and take pride in the satisfaction of customers." With 30 full time employees and 2"”3 seasonal employees, Reddin Equipment's trade area consists of 1 2/3 counties.

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