Primo Foods Limited

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When it comes to the staple ingredients of Mediterranean cuisine, quality is key. Primo offers a wide range of pasta, sauces, tomatoes and bean products that have been produced right in here in Canada. Primo is dedicated to delivering the highest quality of products and maintaining our reputation as the most favoured food service brand in the industry. Whether your business is a restaurant, hotel, health care operation, school or university, we have the recipe for you! Our line of versatile Mediterranean style products is sure to enhance your menu and impress the most discerning diner.

John, who has worked in the plant since he was 13 or 14 years old, has two sons in university who also have worked in the plant since they were teenagers. “But I don’t expect that they have to come work at Sun-Brite”, says John. What Henry does expect however, is for the company to move forward in whatever direction opportunity takes it, and “… to provide good solid employment, to be a good community citizen,” and to continue to provide “really good, high quality products at a fair price,” he says.

Growth has not just come from acquisitions, however. Research and development have been key to producing quality products cost-effectively and efficiently, allowing Sun-Brite to increase its production volume. “We put a lot of time and effort into R & D,” says John Iacobelli, Henry’s son and director of sales and logistics. “We reinvest a lot of money.” Sun-Brite’s research and development includes new equipment and technology, new product lines and working with customers to develop new recipes for items such as pizza and pasta sauces. During the past year, Sun-Brite has updated its labels, both to modernize the designs and to comply to the government’s new nutritional labeling regulations.

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