Pollara

Website Links

Description

Our sector experts bring an educated perspective to each client’s challenges, gained through decades of related experience. We provide informed advice, based on a deep understanding of the context in which you operate.

RealRep: Should major reputation management decisions be made based on generic studies conducted among the general population rather than your actual target audiences? We don’t think so. Our unique, comprehensive, multi-dimensional research model is designed to help you improve and manage your corporate reputation among the general population and – more relevantly – your target audiences, employees/ambassadors, key influencers, and stakeholders. RealRep focuses on analysing your reputation among your key audiences, and identifies the best path forward that respects the common and divergent themes across these segments. Moreover, our analytical approach goes beyond that of run-of-the-mill reputation studies, incorporating qualitative, emotional, perceptual, social media, word-of-mouth buzz, and Net Promoter Score elements. RealRep does not just deliver numbers and rankings. It paints a dynamic picture of how each of your key audiences view and interact with your brand. And, ultimately, RealRep allows us to provide direction on how to develop the superior positioning and meaningful relationships necessary to strengthening your reputation.

We work closely with our clients to design and conduct research that provides clarity of understanding and direction. And, we apply our extensive industry experience and deep sector expertise to provide interpretation and advice that rises above a superficial reading of the research results and directly addresses the objectives and needs of your business plans.

Jacqueline’s areas of research expertise include municipal affairs, reputation, issues management, communications, satisfaction, website usability, broadcast and audience testing/measurement, advertising testing/tracking, branding/re-branding, and campaign research. Throughout her career, Jacqueline has earned a reputation for her sophisticated and judicious application of advanced statistical and analytical tools in order to provide clients with deep understanding, clarity, and meaningful guidance.

Lucas is an expert in health education/communications research focused upon treatment needs, with his work spanning virtually all therapeutic areas including oncology, cardiovascular health, vaccines, addiction, and sexual health. He also has extensive experience in conducting actionable issues management and communications research among residents, customers, and stakeholders for the energy and housing development sectors on matters ranging from customer satisfaction to policy development to NIMBY/siting issues. One of Canada’s few media content analysts in his early research career, Lucas has applied this specialized expertise while helming hundreds of polls for public release.

Products & services

Similar companies nearby