Phase 5 Consulting Group Inc.

Description

Phase 5 is a different kind of research agency – one that is better suited to today’s research and business environment.

• Online research has become an important data collection channel for researchers. With more than a decade of experience conducting research online, Phase 5 is the right partner to help you manage your online research effectively. Beyond traditional methods, Phase 5 is pioneering new Research 2.0 techniques that engage people in more interactive ways.
• The online channel has become critical to many organizations as a means of reaching their markets. We have a deep understanding of the online channel, and offer a unique mix of human factors and marketing research skills.
• Competing in today’s environment requires a partner who can deliver more than data collection services. We offer the analytical depth and strategic perspective to help you manage value and drive performance across all services and channels.

Our services centre around three main practice areas:

Product and Service Research. Using a range of traditional and innovative techniques, we help you define your market, observe how people behave, and identify where they encounter problems that can be solved through products and services. Using techniques such as Online Research Communities, we work with your development team to engage users in new ways to understand the things they value, and identify solutions that meet their needs.

Online and Channel Effectiveness Research. Phase 5 combines the best of marketing research and human factors disciplines to help your development team create a winning online experience. We start by providing you with an understanding of how to align all of your channels to deliver a seamless customer experience. Next, we offer lab-based usability services that observe and understand how your site stacks up against user requirements. We use tools such as online surveys, online task measurement and traffic analysis to present an integrated approach to online performance measurement.

Service Quality Measurement. Our service quality research and consulting services help you better understand and manage the things that affect performance in today’s complex, multi-channel environment. We work with our clients to manage customer retention, improve margins, develop service improvement initiatives, develop service norms and standards, and set service-charging strategies and incentive payment programs. And, we offer innovative online diary and reporting solutions for longitudinal tracking studies that provide you with insightful results when you need them.

Phase 5 offers bilingual capability for national studies and has experience in managing international research assignments.

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