Parcel Design Inc.

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Description

Parcel's relationship with the Allseating brand dates back over five years and has included establishing a clear brand hierarchy for its various seating lines, as well as overseeing the design of its product launches, marketing campaigns, sales materials, trade show booths, public relations activities and loyalty programs. By adopting the tone of the company's owner, who happens to be an inventive designer and a bit of a maverick when it comes to his approach to business, the marketing materials we've developed with Allseating have helped it carve a niche for itself as a seating manufacturer that cares just as much great design as it does about the bottom-line. Brochures demonstrate key product attributes in a way that tells each chair's individual design story. Capturing each chair's distinct personality through photography enables Allseating to reinforce its brand character while still providing important technical details. Allowing the character of the company to shine through in promotional materials, such as a green brochure made from recycled brochures "“ or portfolio covers made from fabric scraps "“ we've managed to reinforce Allseating's ultimate goal of designing seating solutions that address real world applications.

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