Page One Publishing Inc.

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Delicious, tried-and-true recipes, tantalizing photography, and informative articles and regular departments written or directed by qualified food experts at Thrifty Foods "” Page One has tailored Fresh magazine to meet precisely the expectations and needs of a specific demographic: the Thrifty Foods shopper. Since 2005, Page One has been publishing this quarterly magazine and has successfully created a magazine that readers look forward to with enthusiasm every issue and that also serves as a valuable venue for launching new products, highlighting seasonal promotions, and increasing sales through brand awareness. Fresh is a publication Thrifty Foods shoppers trust and this trust has strengthened the relationship shoppers have with the store and with the products the store carries. Fresh is free for Thrifty Foods shoppers and is distributed exclusively in the stores, which have an average of 350,000 shoppers every week. The annual circulation of 340,000 has generated an estimated annual readership of 1,000,000. For advertisers, this targeted distribution provides unparalleled exposure to qualified buyers. In fact, 92 per cent of readers buy products advertised in Fresh! Moreover, to increase the anticipation and interest for each new issue of Fresh, the magazine is promoted in local newspapers, on the radio, in emails to customers, on the Thrifty Foods website, and in the weekly flyer. Advertising opportunities in Fresh include stand-alone ads in a full range of sizes, company and product profiles, and specialty pages for health and wellness products and for home care, design, and décor products. To ensure advertisers receive the best possible results in Fresh, Page One also offers advertisement design and production services, excluding photography, at no extra cost, as well as free consultation with our marketing specialists. Advertising Inquiries: 250-595-7243 or email fresh@pageonepublishing.ca . Advertising Deadlines: Autumn Issue: June 26, 2009 Winter Issue: September 25, 2009

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