Nero Global Inc

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Fleet tracking can also improve your customer service by letting you know which employees have your company’s best interests in mind. Knowing if your drivers are taking longer or extra breaks enables you to see if they are showing up late to the job – making your company look bad. Your driver’s are the face of your company in the customer’s eyes, so make sure that they have your best interests at heart.

Be protective of your company culture. Take time to find the right match – find someone who will add value, and move your company forward. The right fit is out there waiting for you.

To find the right people for your company and culture your hiring process needs to adapt to provide candidates the opportunity to show who they truly are. Hire on personality, skills can always be taught to the right person.

Scarcity and Fear of Loss: When you make something scarce, people want it more.Susan mentioned an interesting test done will rating cookies. Using a large sample size people were asked to rate the quality of a cookie. During one test, the jar was only one quarter full. The subject would take out a cookie, taste it, than rate it. In the second test group the jar was completely full. They did the same and rated it. The jar that was only one quarter full had an overwhelmingly higher score (for the same cookie) as it gave the mental perception that it was of limited availability and must be good.

Pictures and Stories : People don’t read much, but they love stories, and are willing to look at a picture to get a story, and read a little to fill in the missing pieces.There is never a bad time to use story telling as your primary means of communication. ALWAYS TELL STORIES. As humans, we have been telling stories for millions of years as our primary form of communicating. We enjoy it, and learn best through stories. We have the ability to be empathetic through a story, and go through the emotional thought process as the character in the story.

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