Neil Godin International Inc

Description

While my client list includes several Fortune 500-level companies (such as Ford, Shell, McDonalds, ReMax, Subway, Primerica, KPMG, Intrawest/Intracorp, Dun & Bradstreet, The Royal Bank/RBC and others) I spend most of my time working with smaller businesses. And I specialize in working with small to mid-size companies in crisis. I started doing this turnaround work 25 years ago during â??The Great Recessionâ? of the 1980â??s. This was the worst recession since the great depression of the 1930â??s, and a lot of businesses were going under.

Marketing from the Inside out (CDâ??s #1 and #2), walk you through a strategy that helps you focus on service and customer communicationâ??far more than paid advertising and promotionâ??in building your business. Developing a Silent Sales Force (CD #3) helps you conceptualize and plan ways to inform and educate prospective customersâ??and communicate your credibilityâ??before they speak to you. And How to Grow Your Business Organically (CD #4 ), builds on the inside-out model as it gives you examples of how to build your business easily, naturally (and inexpensively) by working with and through your present customers.

Neil Godin (a.k.a The Turnaround Guy) is a native of Vancouver, Canada, and is president of Neil Godin International Inc. A former business journalist, he is one of North America's leading business speakers, trainers and writers. As a conference speaker and seminar leader, he has addressed more than 300,000 people from coast to coast. As a trainer and speaker he has worked with many Fortune 500-level companies—including Ford, Shell, KPMG, Dun & Bradstreet, ReMax, Primerica, Intrawest/Intracorp, Best Western, McDonalds and Subway Restaurants, RBC/The Royal Bank, Telus, and many others. As a trainer, Neil is responsible for a number of well known innovations, including programs such as “Relationship Banking,” originally developed for The Royal Bank, and now adopted by financial institutions around the world.

Dozens of ways to build sales naturally, organically—working with and through your customers. You can use these creative marketing strategies to avoid the toxic stress of old fashioned prospecting and selling, and to leverage the “fertilizer” of your paid advertising. You will discover that the organic approach is not only easier and less costly, it is also very effective because it produces a continuous crop of loyal new customers who continue to bring in others.

I believe that the key to success in business is developing loyal repeat and referral customers. Loyal customers spend more with you, and buy from you more frequently—and they tell their friends they would be crazy to buy from anyone but you. Every bit of print and audio in your Business Builders Tool Kit is developed around this theme. If you decide to grow your business organically—meaning that you grow with and through your customers—you will cut yourself from the crowd and increase your chances of success dramatically.

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