My Screen

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September 29, 2010- 16:05 ET TORONTO and MIAMI, Sept. 29 /CNW/ - MyScreen Mobile, Incorporated (MyScreen) (Pink Sheets: MYSL) and Turkcell (NYSE:TKC, ISE:TCELL), the leading communications and technology company in Turkey, today announced that MyScreen's mobile advertising technology has been live in Turkey for the past 90 days, branded as TiklaKazan with Turkcell local area support being provided by MyScreen's local partner Trendlink. TiklaKazan is a first-of-a-kind mobile advertising platform that was trialed by Turkcell in August of 2009 and demonstrated great consumer feedback and exceptionally high click-through rates. Turkcell, winners of the 2009 Global Mobile Advertising Service Award at GSMA has now launched a commercial version that is once again powered by MyScreen and locally supported by Trendlink. "We have been working with Turkcell during our trial phase and our local partner Trendlink to identify the correct "go to market strategy", and in turn Trendlink has worked with Turkcell to develop a comprehensive roll out plan," stated MyScreen CEO, Michael O'Connor. "The plan includes Turkcell sending SMS and MMS invitations to targeted consumers' devices on their network and offers free airtime minutes as a reward for signing up, and additional airtime for every ad viewed. We are pleased with the level of support being shown to our platform and the subscriber acquisition efforts." Turkcell's Chief Product and Services Management Officer Cenk Bayrakdar noted: "Turkcell mobile marketing offers targeted, cost-effective and measurable media integrated with various technologies which enable corporations to reach existing and new customers. Turkcell has one of the largest opt-in (customer permission) databases in Europe and in the world both in terms of number (11 million opt-in subscribers) and scope of data richness used for mobile marketing and advertising activities for other brands and advertisers. With this opt-in permission database, advertisers can segment their potential customers according to their target market and send a highly targeted campaign or advertisement. Over the last year, Turkcell mobile marketing launched more than 1,200 mobile marketing projects with 500 brands in 37 different industries, becoming an unconventional, effective and interactive media platform popular among blue chip companies. As a founding member of the Global Mobile Marketing Association, Turkcell continues to assume an active role on the Association's Board and its committees, supporting the efforts to increase the marketing sector's awareness of mobile marketing." Advertisers have clearly demonstrated that they see the value in MyScreen's advertising proposition and are prepared to support its model where each participant shares in the revenue, including the consumer through the rewards program. As a new approach technology with specific targeting capabilities and better branding capabilities than many of the other technologies available, MyScreen has demonstrated an ability to deliver exceptional user engagement results, typically measured as "click through" and advertiser's have voiced their confirmation in the value this represents to them.

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