Mobidia, Inc.

Mobidia, Inc.

  • 10451 Shellbridge Way Ste 230
  • Richmond, British Columbia
  • V6X 2W8

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Sales & Marketing: Chris Hill VP Marketing Email: chris.hill@mobidia.com Phone: +1 604.304.8640 Ext. 104 Investor Inquiries: Murray Duncan Director, Corporate Communications Email: mduncan@mobidia.com Phone: +1 604.304.8640 Ext. 101 With Mobidia's Software, Network Congestion Will be Relieved by Harnessing the Collective, Distributed Power of Millions of Smartphones and Laptops Mobidia enhances policy and DPI solutions with intelligence at the edge of the network, making the very devices that are creating network congestion, part of the strategies for addressing it Vancouver, BC, February 02, 2010 --(BUSINESS WIRE)-- Today, Mobidia Technology, Incorporated, an innovative provider of mobile data solutions for increasing efficiency and manageability of wireless data networks, announced the availability of client-based technology to enhance policy and deep packet inspection (DPI) solutions. The ever growing consumption of mobile data is congesting networks around the world; and wireless operators are implementing a variety of strategies and network intelligence solutions to make networks more efficient and more manageable. Mobidia offers a unique, effective approach and a new set of tools to help counteract congestion by harnessing the source of the problem and leveraging the distributed power of millions of smartphones and laptops to push network intelligence and management out to the edge of the network. Mobidia is working with the leading global suppliers of policy servers and DPI solutions to extend and increase the value and power that wireless operators can realize from these technologies. Incorporating network-edge intelligence can significantly increase efficiency, provide better subscriber experiences and enable carriers to create new differentiated tariff plans. By extending policy and DPI solutions, Mobidia's software can deliver new value add to wireless operators in four important ways: - Premium Service Delivery with Policy-based Optimization. Mobidia's transport layer optimization accelerates data sessions and increases the speed of delivering data to and from subscribers. For some activities, such as delivering video with adaptive rate shaping, Mobidia can increase bandwidth rates to deliver an enhanced experience to the subscriber. Paired with a policy engine, premium service experiences can be offered to a group of premium subscribers. - Best-in-Class Differentiated Services with Uplink and Downlink Policy. Mobidia's software provides a new location – the user equipment – so the carrier can enforce policy. This software extends standard differentiated services strategies to include upstream as well as downstream traffic and enables more dynamic policy decisions. For example, differentiating and allocating network resources can be done only when or where the network is congested and fully loaded so that in less busy times resources can be used more freely by subscribers. Additionally, shaping and better management of the upstream can lead to increased performance of the downstream. - Enhanced DPI. Mobidia's software can enhance both reporting and policy functionality delivered by DPI solutions.

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