Michael J. Hughes Consulting & Training Inc.

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When your most important client or best friend actually buys your product or service, she/he will be your best advertiser. Be careful to make sure they purchase because they feel your product or service can really help them, not just to make you feel good. Confirm their satisfaction, then leverage this by requesting a testimonial or suggesting a presentation to their group or department. You’ll be amazed at how much they help sell even more.

Your partner will usually be the main player at conference events and, as such, will generally get most of the attention. Don’t take this personally. Instead, be prepared to support her/him in his environment. You are an integral part of the event and can make this a very worthwhile experience in your own way.

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