Matchstick Inc

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Crowdsourcing is invaluable to idea generation. When consumers give feedback, be sure to listen and act on it. Overall, the more you value your customer’s opinions and the more connected your customers feel to your brand, the more likely they will be to buy from you, share positive messages about your products, and become a brand advocate.

“My Internship at Matchstick was truly a rewarding, enriching and educational experience. It gave me the chance to explore a wide variety of roles, allowing me to develop valuable skills and industry knowledge. I can say with confidence that Matchstick truly cares about their interns and is dedicated to providing a stimulating environment for their personal and professional growth.

“People don’t really take the time to step back and think: What is the promise of my company and what is the personality of my company?” David says.

Matchstick’s mission was to provide consumers with a fun, interactive online experience to support the campaign.

Interacting and engaging with your customers is crucial to making them feel essential to your business. By asking consumers what flavours they wished to eat, and then putting those flavours in store, Lay’s proved that they value their consumer’s opinions.

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