M.J.'s Signs & Etchings

Description

Before you select a sign for your business there are several things you need to consider. A competent sign company in your area can help you with the answers to some of these questions if you are unsure how to obtain them. 1. Who are your customers? Potential customers for your business are people who reside in your trade area. Most of your customers come from the immediate area within a half mile to a mile of your business location. Trade areas come in assorted shapes and sized depending upon the business. Trade areas may also vary seasonally. 2.

You should consider several factors when determining the cost of your on-premise sign. A sign is an investment. Your sign is one of the most permanent parts of your business and is exposed to weather and constant use. The average life of signs varies from five to eleven years, depending on type of materials used, construction and other factors. Find out how many years of service to expect from your sign. It pays to purchase good materials if you intend to use the sign over a period of years. Maintenance costs. No business can afford to have its sign fall into disrepair.

Signs perform three major communication functions for your business: they give information and direction, provide a format for street advertising, and build your image. Signs Give Information About Your Business and Direct People to Your Business Location. Signs index the environment so people can find you. This is especially true for travelers, new members of your community, and impulse shoppers who may be on a journey to purchase a particular good or service which you sell. Americans are mobile.

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