Loyalty Management Group Canada Inc.

Squareknot (previously Direct Antidote) is an award-winning communications agency with deep expertise in loyalty and multi-channel direct marketing solutions. Squareknot's team helps clients establish lasting connections between brands and people through insight-driven and customer-relevant experiences across a mix of online and offline marketing channels. Squareknot serves B2B and B2C companies in North America, including major names such as the AIR MILES® Reward Program, Canada Post Corporation and Charter Communications.

AIR MILES® are a powerful means of driving changes in shopper behaviour in the aisles and outside the store. Instead of spending trade dollars to discount your products, AIR MILES® can help your product stand out and turn over faster with targeted offers to a universe of 2/3 of Canadian households.

The strongest approach to collaboration between retailers and manufacturers starts with building a customer-centric foundation that is leveraged by both the retailer and the manufacturer – this provides both trading parties with the common language of the shopper.

About Sobeys Inc. Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 107 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises more than 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton's Drug Stores as well as more than 330 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people.

At LoyaltyOne, we’re committed to providing accessible customer service to people with disabilities, consistent with the principles of independence, dignity, integration and equality of opportunity. Our goal is to be a barrier-free organization by identifying, removing and preventing factors that may limit the involvement of all people regardless of ability.