Les Vêtements Made To Fit Inc.

Website Links

Description

Made-To-Fit Garment Inc., was founded by Mr. George Simon in
1942. Since the start, the company has been specializing in the manufacturing of children's clothing from sizes 6 months to 16 years.

In 1962 and 1963 respectively, the two sons of George Simon,
Ronald and Kenneth joined the family enterprise.

In 1966, Mr. George Simon passed away and the leadership of the company was left to his two sons, Ronald and Kenneth.

In 1974, the company created a log ``KRICKETS,`` which is still being used on all merchandise. Since this development, all the company's marketing strategy has been based on the ``KRICKETS`` logo. This brand line has becom a national leader in the
Canadian market for childrenswear.

In 1982, the Simon brothers recognized the need for coofinate
``tops`` to match the ``bottom`` that their company was already producing. The manufacturing of these ``tops`` was handled by other Canadian companies under the ``KRICKETS`` license.

In 1987, the company decided to make their own ``tops`` (in knit) and a small plant of 11,000 square feet in Montreal was used for this purpose.

The head office is currently in Montreal, with a location of
52,000 square feet. All administrative offices, design, sampling, receiving and shipping of merchandise, cutting of fabric,finishing and inspecting of clothing is done at the head office on Chabanel street.

All ``KRICKETS`` sales have been backed by a socially conscious marketing strategy. Various promotional items hav been used throughout the years - gifts with purchase, ``KRICKETS`` watches, hair pieces, sunglasses, crayons, colouring books, balloons, activity books and educational kits.

Made-To-Fit Garment Inc. Is celebrating its 53rd Anniversary this year. This Canadian company currently employs more than 100 people. KRICKETS is proud to be a Canadian-made line and of
Canadian quality.


PRODUCT / BRAND FEATURES
* Quality Fabrics
- 100% cotton bottom-weights
- Knit tops of 50% cotton - 50% polyester for a mix of comfort and easy care
- Heavy weight fleece and 8 ounce jersey for a quality feel

* Coordination
- Top fabric, bottom fabric, trims, ribs etc., all coordinate in terms of colour and general look

* Size Specs
- Krickets garments are made using a generous cut that fits today's child

* Labelling & Hangers
- the use of themed labels and side tabs allow quick recognition of Krickets products. Hangtags show consumers at a glance that it's a Krickets product as well as the size. Krickets hangers also permit easy identification.

* Buttons
- Novelty buttons or Kricket buttons give products a ``finished`` look.

Watch for detailing sucha as matched side stripes, inserts, colour-blocking and top-stitching. These selling features should be pointed out to the consumer.

Krickets is backed by a strong public relations campain, consumer advertising promotions and quaterly newsletters.

The mascot, Mr, Krickets, is a favourite among children and is a legitimate ``home-grown`` Canadian character.


KRICKETS
OVER THE LAST SEVERAL YEARS, CONSUMER COMPARISON OF CHILDREN'S
CLOTHING HA BECOME MORE THAN A PRICE/QUALITY OF VALUE DECISION.
MORE AND MORE PARENTS ARE LOOKING AT PRODUCT ATTIBUTES SUCH AS
STYLE AND BRAND AS IMPORTANT FACTORS IN THE CHOICE OF THEIR
CHILDREN'S APPAREL.

THE KRICKETS BRAND OF CHILDREN'S COORDINATED CLOTHINS WAS
ORIGINALLY LAUCHED IN 1974. SINCE THEN SALES OF KRICKETS HAV E
SOARED, AND KRICKETS ID THE LEADING QUALITY BRAND NAME IN THE
CANADIAN CHILDREN'S WEAR...NATION-WIDE. TODAY'S CONSUMER IS
BETTER-EDUCATED, BETTER INFORMED AND HAS LESS TIME TO SPEND
SHOPPING. KRICKETS FILLS THE FAMILY'S NEED FOR EASY-TO-BUY KIDS
CLOTHES TARGETING MIDDLE INCOME FAMILIES WHO APPRECIATE QUALITY
AND STYLE.

KRICKETS IS CANADIAN MADE AND CANADIAN QUALITY !

THE KRICKET IMAGE
WHAT SETS KRICKETS APART FROM THE REST OF THE PACK IS THE LINE'S
``COORDINATE-ABILITY``. TODAY'S BUSY MOM CAN WALK INTO THE
CHILDREN'S DEPARTMENT OF HER FAVORITE STORE AND IN MINUTES SELECT
COMPLETE OUTFITS FO RALL HER CHILDREN FROM AGES 6 MONTHS TO 12
YEARS.

TODAY'S PARENT ALSO KNOWS THAT BY WEARING KRICKETS, JUNIOR IS
UPTO DATE IN TERMS OF FASHION, FABRICS, COLOURS AND IN THEMES
THAT KIDS LOVE TO WEAR.

WHAT PERHAPS IS EVEN THE MOST IMPORTANT IS THAT EACH AND EVERY
KRICKETS ITEM CAN ALSO STAND ON ITS OWN IN TERMS OF STYLE AND
QUALITY.

Fact sheet

Company contacts

Products & services

Similar companies nearby