Les Aliments Medina Inc.

Description

A service company providing Quality Assessment Management to the hospitality and transportation industries, food suppliers and retailers using state of the art computerized Integrated Food and
Services Quality Management (IFSQM©) system. Medina Foods Inc. - Company Background

Danielle Medina, President and CEO of Medina Foods Inc., graduated from Laval University in 1971 with a science degree in
Dietetics, went on to receive a Masters Degree from Université de
Montréal, and in September of 1980 opened Nutri-Centre Medina, whit the intention of improving the health and well-being of all
Canadians.

The direction of the Company began to materialize with the development of a nutritional software program that enabled Medina to provide personalized nutritional evaluations for use in private consultations, and to employees of large corporations such as Johnson and Johnson. The program also enabled the company to conduct nutritional research in the area of infant nutrition for food companies such as H.J. Heinz, to develop
NUTRI-TEST (nutrition education software) for Uncle Ben's Canada and Videoway Quebec, NUTRI-ACTION (assessment programs) for the
Coaching Association of Canada and most importantly to launch
NUTRI-CUISINE, a software program for the development and analysis of recipes and menus aboard Air Canada flights, for which Medina received 3 international awards. It quickly became apparent that the stamp of the Company, the Medina Mark of
Quality™, was to serve as a symbol of honesty, integrity and a commitment to excellence in the quality of services provided.

It was the success of this innovative concept that led to both
Medina's expansions into the international market, and the
Company's latest success - IFSQM, a state of the art Integrated
Foods and Services Quality Management program. The new program extends the quality review to all steps of the process, including assessments of the logistics of food transportation, production, maintenance of inventory for equipment and more importantly, food safety. IFSQM, which ensures that in-flight meals prepared by caterers around the world and verified in its quality and conformity to nutritional specification by Medina specialists in nutrition and quality management, received international recognition from professional organizations such as IFCA
(International Flight Catering Association), IFSA ( International
Flight Services Association) and the widely distributed Travel and Leisure Magazine, published by American Express.

Medina's concern for the health and well-being of all Canadians, coupled with her experiences in the food industry, led to the creation of Canadian Native Haute Cuisine developed in conjunction with Oudeehemin Foods Inc., owned in majority by the
Cree Indians of the province of Quebec. The unique cuisine presented at the World Culinary Olympics in Frankfurt in 1992, won 8 gold medals, 2 silver medals, and 2 bronze. In 1994,
Medina organized the prestigious banquet of The American Society, while in 1995, she was asked to cater the G-7 Summit in Halifax. The success of Canadian Native Haute Cuisine can be attributed, in no small part, to high caliber of taste and nutrition, backed by the Medina Mark of Quality ™.

As proof of her dedication to improve the well being of not only
Canadians, but Canada as well, Danielle, in conjunction with major Chefs de cuisine such as Paul Bocuse, and the New Brunswick
Government, launched Lobster Nouveau, in early 1993. The aim of the project was to promote Canadian lobsters in France during the spring season. This innovative and daring project was such a success, that experience was repeated. Now, the Atlantic Lobster carries with it the Medina Mark of Quality ™, signifying the strict adherence to criteria concerning the weight, wrapping, transportation and preparation of lobster. The Medina Mark of
Quality ™, thus remains a symbol of quality assurance of each and every product bearing its seal. VISION

To establish the Medina Mark of Quality as the International symbol of Quality Assurance and Excellence, translating into the value-added promise for each of our customers in the hospitality and transportation industries as well as food retailers and suppliers. MISSION

Establish and Promote the Medina Mark of Quality as the
International symbol of Quality Assurance and Excellence, translating into the value-added promise for each of our customers in the hospitality and transportation industries as well as food retailers and suppliers.

Innovate through Research of the quality assessment process and
Development of software for the hospitality and transportation industries as well as food retailers and suppliers.

Bolster the credibility of the Medina Mark of Quality through the creation of alliances with recognized international bodies such as professional organizations and established universities and promote their involvement in the development and monitoring of our quality assessment program.

Develop nutrition education software programs to be promoted by the food industry and telecommunication companies who support
Medina Foods Inc.'s commitment to educate the public on the importance of high quality nutritional products and their effects on the health and well being of a people. Major Achievements

Throughout it's evolution, the Company has consistently projected a strong image of quality in the development of advanced technology for the Food Service Industry, through innovative approaches to quality assessment and in it's offering of other diverse and unique services to various companies and sectors of the public. Medina is proud of its major accomplishments over the last 17 years;
- Three (3) international awards of the food concept NutriCuisine launched with Air Canada in 1985;

- Its participation in the World Culinary Olympics in 1992 with the Canadian Native Haute Cuisine which won 7 gold medals, 2 silver and 2 bronze.

- The catering of both the G-7 Summit (1995) and America's Society Annual Banquet (organization of business leaders in 1994) with Canadian Native Haute Cuisine.

- The introduction of the innovative concept of Lobster Nouveau™ in France in 1993 with world leader Chef de Cuisine, Paul Bocuse;

- In 1992, President and CEO, Ms Danielle Medina, received a Commemorative Medal for the 125th Anniversary of the Confederation of Canada, from the Governor General, in recognition of her numerous and significant contribution to compatriots, community and to Canada.

- Ms. Danielle Medina, President, CEO of Medina Foods Inc. received the ``Gloire de L'Escolle`` Medal of Achievement in 1996 from Laval University in recognition of the exceptional quality shown in the exerciser of her profession.

- In 1996, President and CEO Ms. Danielle Medina was named Quebec Woman Entrepreneur of the Year.

- Silver Mercury Award winner in 1997 for our Medina Integrated Food and Services Quality Management (IFSQM©) program presented at the International Food Catering Association at the annual meeting in Belgium.

Current Clients List
- Air Canada
- Air Nova
- Canadian Airlines International Ltd.
- Casino (French Chain of Retail Stores)
- KLM Royal Dutch Airlines (Europe)
- Ministry of Fisheries (New Brunswick)
- Northwest Airlines, Inc. (USA)
- Oudeheemin Foods Inc. (Quebec) (Native Aboriginal Cuisine)
- Restaurants : - Eurotoque (France)
- Alliance Gastronomique Néerlandaise
- Uncle Ben's (Canada & USA)
- Videoway (Quebec)

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