LavaBlast Software Inc.

Description

We've just launched a new website, FranchiseBlast.Com . Simply put, we're spinning off all the content related to our franchise software from our main site onto this domain. We did this for a number of reasons, but one of them was that we decided to perform a minor segment pivot . We launched LavaBlast in 2007, focusing on an integrated solution for retail franchises. We built an awesome solution around this problem but, for a number of reasons "“ mainly scalability, we are pivoting to service-based franchises instead. We provide an equivalent feature set to both types of franchises; the main distinction is simply the deployment architecture. Our differentiators are still our focus on integration and our desire to build franchise-specific software solutions . Since we've just pivoted, I don't have any witty insights on the business aspects of the pivot. Sorry folks, you'll have to tune in later to see if was a good idea or not! However, I do want to share a few lessons about the nitty-gritty details of the pivot. Early on in the process, we got Ben Yoskovitz involved. In case you didn't know, Ben is not only a co-founder of Year One Labs but also assists existing startups with product development via Flow Ventures . -Working with A-Team individuals simplifies things. Even though our backgrounds are dissimilar, we share the same general philosophy about how to grow a business. Therefore, our debates were short and focused on key decisions to be made. Once decided, everyone could run with the idea and get things done. -We didn't want to look like fools. Explaining what you do to a respected outsider forces you to better articulate your thoughts. He didn't need to point anything out; we preemptively realized inconsistencies or flaws in our own logic while explaining our business strategies. -Get some different thoughts. A breath of fresh air"¦ unrelated to the use of Binaca. As time passes, the business context changes. Going through this exercise once in a while helps you refocus and re-orient when necessary.

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