Kenneth Caplan and Associates Limited

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Kenneth Caplan and Associates Limited is one of Canada's leading brand image marketing consultants serving corporate and public sector clients.

Our municipal marketing experience includes brand development and business attraction programs on behalf of North Bay, Thunder Bay,
Blind River, Haliburton, Wasaga Beach, Dundas, York Region, Parry
Sound, Mississauga and Toronto, to mention only a few.

The company's corporate projects and campaigns include brand development of TD Bank's Green Machine, investor communications and annual reports for Harlequin Enterprises, branding of the
Canadian Cancer Society, the launch of Fonorola, and image marketing and design for Four Seasons Hotels, as examples.

Teamed with Arthur Andersen LLP, we have recently developed an international marketing package to promote the manufacturing sector of the Greater Toronto Area.

Under the umbrella of our image management services, Kenneth
Caplan and Associates Limited provides market research, strategic planning, communications design and brand marketing resources.

A recipient of awards in Canada and the US, including EDAC, EDCO and AEDC awards, Kenneth Caplan and Associates Limited has created and implemented marketing strategies for towns, cities and regions, that have enabled our clients to better define their
"unique selling positions", leverage their market prospecting, and improve their "compete-to-win" ratios.

Kenneth Caplan and Associates Limited offers national and international marketing outreach with marketing supplements, which we publish in partnership with leading business magazines such as self-financing The Globe and Mail - Report on Business,
National Post Business, and Fortune Magazine. We have produced marketing supplements on behalf of the Town of Markham, the City of Mississauga, the City of North Bay and the Town of Richmond
Hill, among others. We are currently developing a special supplement as a joint venture between the Greater Toronto
Marketing Alliance and the Toronto 2008 Olympic Bid, which will appear in Fortune Magazine, Spring 2001.

Through Spafax Canada, Kenneth Caplan and Assoicates Limited represents Air Canada's in-flight media products, including
EnRout magazine, in-flight video, radio and ticket jackets, to
Ontario municipalities.

Together with a network of contacts in Canada, the US and overseas, Kenneth Caplan and Associates Limited is able to offer the widest range of resources for local, national and international marketing.

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