Jeff Ansell & Associates

Description

People who talk to the media are only as good as their worst quote. Whether delivering good news, not so good news, or dealing with a full-blown media crisis, provides all the insights and strategies necessary to manage image and enhance reputation. Answering questions from reporters is risky business. Though a media interview may feel like a straightforward conversation, it actually represents a contrived and manipulative dynamic. In When the Headline Is You , award-winning journalist and crisis communications expert Jeff Ansell provides a complete, values-based framework for successfully navigating all types of media encounters. This framework offers you the practical tools and step-by-step messaging formulae needed to address problematic issues while limiting your exposure to the sensationalism of today ’s media environment. Drawing on nearly 40 years of experience, Ansell reveals the inside secrets to understanding the media, building credibility, and developing persuasive communication skills. To facilitate implementation, this how-to guide includes

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