Icom Productions

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At ICOM, we have worked hard to retain our culture as we grow, in fact we were recognized by Waterstone Human Capital, this past year as one of the 10 Most Admired Corporate Cultures in Canada . We have also remained flat in our organizational structure and transparent about our purpose – to help companies get better through custom learning solutions. In his book, Flat Army , Dan Pontefract from Telus talks about creating a connected and engaged organization and we put into practice many of the strategies he speaks about.

We have a lot to offer, and we’re always ready to take on new challenges. If the goal of your project is to educate, then we offer a product or service to meet that need. And all of these services are offered at various service levels to meet a variety of budgets, so don’t hesitate to CONTACT US so we can help you find a way to meet your learning needs.

Emotional connection is learning why you feel part of a something. If your values dovetail into an idea, belief, or value then you get a lasting connection. Educating people on your passion can be hard, causing people to say things like “he just doesn’t get it”. “Getting it” is really breaking down the emotional pillars that build our beliefs – and you teach that by simplifying those beliefs. The emotional domain of learning is where we connect with feelings. I have always thought that one can allow values to govern their actions and inversely actions to govern their values.

Benjamin Bloom first mapped the field of emotional learning back in 1956 when he uncovered the affective domain of learning – our emotional spectrum of learning. We know that the spectrum goes from a topic not having enough emotional relevance to have us pay attention to so much relevance that the emotional connection becomes a part of our DNA. All in all, educating our customers on our values is the “you had me at hello” of relationships and as our products and services get more complicated we need to simplify and differentiate by leading with our beliefs.

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