Hale! Marketing

Description

Hale! Marketing began in 1998, when Pauline Hale left her marketing position at Hewlett-Packard and started her own marcom agency. The initial idea was to provide product launch services to technology companies, and this still remains our main focus today. As a marketer in a large technology-driven organization, Pauline had experienced the limitations of an in-house marketing team. The need for marketing effort is not linear in any organization, it ramps up as new products are launched or new initiatives are begun, thus overtaxing in-house resources. Similarly, the skill sets necessary to take advantage of a new opportunity may not be filled by in-house staff. What seemed to be needed was an "instant on" experienced marketing resource that marketers could turn to in order to help launch new products and take advantage of new market opportunities. This is the premise on which Hale! Marketing is based. Hale! Marketing has been through two different operating modes. Originally our intent was to grow the agency to what we considered a "minimum viable size" (ie as large as possible) at which time the ebb and flow of work would be smoothed out by its sheer volume. We now realize that was not our best idea. The larger we became, the less opportunity we had to get involved directly with our clients and their marketing success. And we found that being a larger organization wasn't necessarily more enjoyable, more profitable, or more valuable for our clients...

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