HUGS International Incorporated

Description

HUGS International Incorporated - the alternative to dieting is an initiative that is Health focused, centered on Understanding lifestyle behaviors, Group supported and Self esteem building. Your premier source for programs and support for a life without diets.

Roots/history of HUGS:
HUGS International Inc. was started in 1987 by registered dietitian, Linda Omichinski. Searching for a more effective way to assist clients in her private and consulting practice, Linda developed a group counseling format on the empowerment model that emphasized eating for energy, physical activity for fun and self acceptance of genetic size and shape variations. Linda is author of three books: You Count, Calories Don't (1992) a best seller is widely acclaimed as a practical diet free lifestyles guide; Tailoring Your Tastes (1997) a concept cookbook where original recipes are modified gradually to healthier states of fat, fiber, and sugar; Staying Off the Diet Roller Coaster (2000) a support resource for a diet free lifestyle with examples and case histories of changed lives. Linda has developed programs for adults and teens to live a diet free lifestyle, and workshops to embrace midlife changes and taste training. These programs, marketed through HUGS International, are available through a network of licensed facilitators in six countries. HUGS.com serves as a center for information and resources about non dieting and receives thousands of internet visitors each week.

Mission Statement: To challenge the myths of the diet industryby shifting the attitudes and beliefs of the public consciousnessfrom the preoccupation with weight and size to an acceptance andappreciation of healthier living. To develop the company foreffective delivery of the message of nondiet, healthier living (health at every size) through media appearances and workshops/presentations and through offering the tools for change with programs and products.

Product/Service:
An alternative to dieting, HUGS programs and workshops include self directed training packages for leaders and support materials (books, affirmation CD) for participants. The programs are used internationally by hospitals, health units, clinics, universities, private practice health professionals as well as lay leaders. The programs assist people to get off and stay off the diet roller coaster and get out of the diet mentality.

The target markets include programs/workshops for adults, teens, midlife and taste training. The HUGS message is an effective and inspiring demonstration of the alternative to society's entrenched diet mentality. Linda also writes articles on the alternative to dieting topic for publications by invitation.

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