Green Enterprise Ontario

Description

These days everyone wants to be the Warby Parker of anything; shoes, books, belts, hats, and yes, mattresses. What does it mean to be the Warby Parker of something? Well this glasses company went straight to the manufacturers and produced a high quality product focused on design that was much less expensive than anything else out there. The company also focused on creating a great company culture and a strong brand.

Companies that try to mimic this company often focused on the sexiest industries, because it’s easy to make a sexy industry appealing to the masses. And even though sleep in my opinion is one of the coolest industries around, there aren’t many companies that entered the market by going directly to the manufacturers and tried to create a brand. The big mattress companies, like Sealy or Sleepy, dominated the industry, offering many consumers plenty of “choices” even though all of the products came from the same places.

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