GlobeScan Incorporated

Description

The most favourable attitudes toward the UK are found in fellow Anglophone North America, where the proportions of respondents giving positive ratings to the UK’s global influence have grown stronger and never been so high since the poll began in 2005. They represent 81 per cent in the USA and 80 per cent in Canada and have increased respectively seven and 11 points over the past year. Negative ratings from Canadians have simultaneously dropped six points (9% in 2014).

Global perceptions of South Korea’s influence in the world have remained stable and narrowly positive in 2014. On average, in the 20 tracking countries polled in 2013 and 2014, 38 per cent are positive about South Korea and 34 per cent are negative. This represents a two-point increase in both positive and negative views over the past year. Out of the 23 countries polled, 13 lean positive, seven lean negative, and three are divided (France, Peru, and the UK). Views in North America of South Korea’s influence have strongly improved in 2014.

GlobeScan works across a wide range of industry sectors, managing issues and reputation on behalf of our global clients . The strategic counsel that we provide to them is underpinned not only by the fully customised studies we undertake for each client, but also by a unique database of sector intelligence, drawn from our ongoing studies of global public attitudes towards business in society and updated each year.

GlobeScan conducts research in over 90 countries and is a signatory to the UN Global Compact. Established in 1987, GlobeScan is an independent, management-owned company with offices in Toronto, London, and San Francisco .

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