Glenn A. Davis & Associates Ltd.

Description

A career graphic designer who claims to have been sidetracked into building a business, Glenn began in the major Toronto studios of the 1960s, becoming an Advertising Agency Art Director before founding his own studio, Davis, in 1970. During the last 35+ years, Glenn promoted the power of excellent branding and package design to increase clients' sales. His studio grew from a modest entrepreneurial start-up in his basement to a multi-agency organization supporting clients primarily across North America. Throughout the period of sustained growth and reconfiguration, Glenn has always ensured that work quality has consistently met – and most often exceeded – client requirements. This commitment has been self-renewing in that it results in referrals to a broadening business base and attendant creative challenges. Glenn embraced the phrase "strategic design building brands" to encapsulate his concept of how the studio would work. Designs are never "just pretty pictures" but always address an objective in a logical and planful manner. From the start, Glenn has sought dramatic simplicity, developing designs that were intrusive but also genuinely appealing to the target market. As the business grew, several other operating principles were developed which have been enshrined in how the studio is run today: - service. The team structure was established long before the concept was generally popularized.

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