Fruiticana #10

Description

In 1994, Tony Singh, Founder and President carefully planted and nurtured a seed by establishing a small produce store in Surrey called Fruiticana. Nearly 20 years later, that seed has blossomed into a grocery-store empire that now encompasses 500 employees, 18 locations across BC and Alberta and annual sales of more than 100 million. While Tony Singh initially launched Fruiticana to fill a hole in a market that was neglecting the thriving Indo-Canadian community in Vancouver and to cater to their specific tastes, today the clientele is as diverse as the myriad products and types of stocks on the shelves. Fruiticana with Singh’s leadership is committed to provide customers with an ever-changing selection of the freshest produce possible, as well as a wide array of unique and speciality spices and hard to find items from far-off corners of the globe. The mandate of Fruiticana is providing superior customer service by finding out what people want and fulfilling their need, and what they are looking for is better quality at the best price. This has been a key pillar of the business philosophy.

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